How to Add the Facebook Pixel to WordPress?

Facebook Pixel is a potent tracking technology used by Facebook platform marketers to collect important information about user interactions with their websites. It is a little piece of code that, when added to a website, records user behavior by keeping track of things like page visits, clicks, and conversions. 

Due to this data, they may target specific audiences, refine their advertising strategies, and assess the efficacy of their commercials’ efficacy. Retargeting is another feature of Facebook Pixel that enables marketers to connect with individuals who have already visited their website. Overall, it is a crucial tool for enhancing the effectiveness of Facebook ads and honing marketing tactics.

Benefits of using Facebook Pixel

In the digital era, the Facebook Pixel is a potent tool for companies and advertisers, significantly boosting the efficacy of online marketing initiatives. Its significance cannot be emphasized since it offers priceless information and insights that significantly influence a company’s bottom line.

  • The Facebook Pixel’s ability to track user interactions with your website is one of its main advantages. You may keep track of things like website visits, product transactions, sign-ups, and more. 
  • You may fine-tune your advertising campaigns and enhance the user experience of your website by using this detailed data to understand user behavior and preferences better.
  • The building of customized audiences is also made easier by the tracking features of the Pixel. Users may be divided into groups depending on how they engage with your website, allowing you to offer highly targeted adverts to particular demographics. The possibility of conversions rises due to this accuracy in ad targeting, eventually increasing your return on investment.
  • The Facebook Pixel also aids in determining the success of your advertising activities. It offers conversion monitoring to observe which advertisements motivate the required site behaviors.
  • Retargeting is another crucial component of online advertising, and the Pixel shines in this field. You may use it to display relevant adverts to website visitors who have previously visited your site but did not take an intended action, like completing a purchase. By re-engaging potential clients, this little prod can drastically enhance conversion rates.
  • The Facebook Pixel is a crucial tool in a world where making business decisions based on data is vital. It equips you to hone your marketing tactics, improve the effectiveness of your advertising campaigns, and finally accomplish your corporate objectives. 
  • You can beat the competition and make sure your advertising efforts are successful and efficient by making use of the information the Pixel offers.
  • For your Facebook advertising campaigns to be as effective as possible, adding the Facebook pixel to your WordPress website is essential. You can make wise judgments, optimize your ad campaigns, and ultimately improve outcomes for your business by following these procedures and routinely analyzing the data it produces.

Add Facebook Pixel To WordPress Without Plugin

Here’s how to add Facebook Pixel to WordPress without a plugin if you don’t want to use the additional features provided by the plugin.

  • Build Your Own Facebook Pixel

To get started, you must first create your Facebook Pixel using the Facebook interface. You just reuse this same Pixel across all of your sites, as each Facebook Ads account is limited to having a single pixel.

Go to Facebook Events Manager’s Pixels tab to build your Pixel. After that, press the Create a Pixel button. A pop-up box should appear as a result. Simply click Create from that box.

  • Download the Facebook Pixel Tracking Code

A list of choices in an Install Your Pixel Code box should be shown once you’ve generated your Facebook Pixel. Select “Manually Install the Code Yourself” from the list of possibilities. Scroll down to the Facebook Pixel tracking code area on the next page and copy it.

  • Add Tracking Code to WordPress

The tracking code you created must now be included directly above your WordPress website’s closing /head> element.

You may accomplish this in a few different ways. You may include it right away in your child theme’s header.php file. Utilize the cost-free, portable Insert Headers and Footers plugin. Find your header.php file and put the Facebook Pixel script just before the /head> element to utilize a child theme.

Alternatively, you may enter the code into the Scripts in the Header box of the Insert Headers and Footers plugin by going to Settings Insert Headers and Footers.

  • Add Facebook Pixel To WordPress Using A Free Plugin

You may also use the free plugin as an alternative to the manual process. With only a few clicks, this plugin enables you to install the Facebook Pixel tracking code. It also:

Send Facebook further details, such as the material individuals view or if they have a WordPress account. Make your conversion events, such as visiting a specific URL or clicking a link. Custom audiences may be created from your WordPress dashboard.

Therefore, the actual justification for using this plugin over the manual method is if you desire those added capabilities. Install and activate the free plugin from to get started.

  • Add Facebook Pixel Tracking

You must link your Facebook account to the free plugin to add the Facebook Pixel tracking code. In your WordPress dashboard, navigate to Plugin General Settings and then click the sizable Facebook Connect button. After granting Plugin the necessary rights, you can choose which ad account and Pixel to use using the drop-down menus. Click Apply after you are finished.

  • Configure Plugin Tracking Options

You may set up the plugin’s additional tracking parameters after enabling Facebook Connect. The Custom Audiences section of the General Settings page is where you may first specify items like:

  • Keeping track of post kinds
  • Status of a logged-in user
  • Taxonomies
  • You can also set up conversion tracking in the Conversions tab if you manage a WooCommerce or Easy Digital Downloads store.
  • Conversion Tracking Setup (Optional)

You may track your own conversions from the Conversion/Events tab, such as when a person visits a specific page or clicks a link.

  • Create Custom Audiences (Optional)

The Custom Audiences page may be used to build a custom audience for ad targeting. Once your Pixel is operational, check your Facebook Ads Manager frequently to ensure it accurately records events.


Optimizing your digital marketing efforts requires integrating the Facebook pixel into your WordPress website. You can optimize your campaigns and get greater results thanks to its accurate audience tracking and analytics capabilities. 

With the simple techniques offered, WordPress users may quickly and simply leverage the power of the Facebook pixel, increasing their success with online advertising.

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