Add 301 Redirects in WordPress With Our Step-by-Step Guide

Add 301 Redirects in WordPress With Our Step-by-Step Guide

Maintaining a WordPress website and efficient navigation are crucial for visitors. Cleaning up previously published pages and posts is important as a guideline for SEO management and Boost SEO of Your WordPress Website. It is not easy to maintain the website without using some already existing pages. Using 301 redirects in WordPress would help redirect the traffic from old to new URLs without causing any blunder.

In this guide, you will learn how to add 301 redirects to your WordPress website. It will also cover other important aspects that are essential for your learning experience.

301 redirects in wordpress

Installation of the WordPress Redirection Plugin

Installing the WordPress Redirection Plugin is easy and simple. You can do it within a few minutes following a few simple steps. These steps are the ones that help with the installation of the WordPress redirection plugins. In the next section, we shall discuss installing the 301 Redirection plugin. To install a WordPress redirection plugin, simply follow these instructions from your dashboard.

301 redirects in wordpress
  • Set up WordPress and go to the dashboard.
  • Add a new plugin through the navigation options.
  • Search for redirection in the search bar.
  • Click activate once you reach the installation option.

Addition of the 301 Redirect Plugin

Once you have successfully installed the WordPress redirection plugin, the next step is to install the 301 redirection plugin on your WordPress website. By following these steps, you can easily create and implement 301 redirects in WordPress website using the plugin.

Follow these simple steps to create and add a new redirection without any issues:

  1. Navigate to the tools menu and choose the redirection option.
  2. In the “source URL” field, enter the old URL that currently receives traffic.
  3. In the “target URL” field, input the address of the new URL where you want to redirect the traffic.
  4. If necessary, select a group from the drop-down menu for making changes specific to that group.
  5. Add and save your 301 redirect.

If you are using a mobile-optimized WordPress website, then you can also learn the steps to redirect the movie version of your WordPress website.

What is 301 Redirects in WordPress and Why Have 301 Redirection Plugin? 

The sections mentioned above shared the steps to install the WordPress redirection plugins and the 301 redirection plugin. These shifts occur from one content management system to another (CMS to CMS). All the CMSs have different systems to redirect old URLs to new URLs.

People may not get a 301 redirection code despite following all the steps. This result comes from an incorrect use of URLs. Use every correct symbol that comes in the URL address.

Ensure the presence of slashes, colons, and other symbols at the correct place in the URL. You can also open the URL in a different browser. You can also remove the redirect with the help of the X option available beside the desired 301 redirects in WordPress. If you want you can get a brief idea from our recent blog on How to Fix WordPress Frequent Errors.

There are many strong reasons why one would need to have these plugins. Some of those reasons are these:

301 redirects in wordpress

1. Traffic Redirection

You would like your website users and visitors to be automatically redirected to a new URL when they make a request at the old URL. This is the foremost reason to take the steps mentioned above.

2. Ranking Power Shift

301 redirects in WordPress comes into play because the website owner wants to shift control from the old website to the new one. Ranking information and power are two such things.

3. Moving/ Permanently Deleting a Page 

Sometimes, you might need to move or delete a page permanently from your website. It is obvious that you would need to redirect the traffic from the old to the new URL. This reason is the answer for going to a page and receiving the message, “page not found.”

301 redirects in wordpress

4. Maximization of Content Potential 

Once you go about shifting the information from one URL to another URL, you need to know that this step will help in maximizing the potential of your content. You can organize the content in a more trendy and fruitful manner.

5. Prevention of Content Duplication 

These steps of shifting the information from one URL to another help prevent the duplication of content. It ensures that the content doesn’t get under unauthorized access and stays untouched. Sometimes, it becomes important to save the authenticity of your content by following methods such as various types of redirects in WordPress.

6. Post Consolidation 

You can also use this function in case you want to consolidate or merge many posts in a single post. It is, therefore, important to know about post consolidation to reap maximum benefits. This option would make changes in one post available to multiple posts.

7. Changing the Website Design

If you are considering the change of your present website design and other aspects, you should definitely use 301 Redirects in WordPress.

This operation allows a smooth change of website design while keeping in sync with the current information and not losing it. 

301 redirects in wordpress

8. Overall Content Management 

Management of content is also a big responsibility in many cases. You would need to have a number of functions to carry before you merge your content. So, if you need to reorganize the content, you should try taking the help of the above-mentioned steps.

Be it the organization of content, prevention of duplication, or any other operation, a 301 redirect helps manage content- its authenticity and other aspects.


It is undoubtedly important to have appropriate steps for the maintenance of a website. Redirecting the traffic from old URLs to new URLs is an important step and step guideline. It is, therefore, important to know all about using the 301 redirects in WordPress.

It is also obvious that this process carries many benefits, like content duplication prevention, shifting or ranking power, information from one URL to another, and many others.

The steps are simple, and so is the whole process. It is, thus, explained in this write-up. Users can follow this method to manage the direction of their WordPress website traffic towards a new page or URL.

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